Asda shoppers were keen to visit after the retailer confirmed the launch of Stacey Solomon's In The Style range in its stores.
Television personality and X Factor alum Stacey Solomon revealed In The Style had asked her to create her own collection back in April, which was met with an outpouring of support from her fans online.
Stacey's Instagram post announcing and celebrating her collaboration with the brand received more than 600,000 likes on the popular social media platform.
READ MORE: Shoppers planning Morrisons trip to snap up new £2 Wagamama items
Now, the collection is available in selected Asda stores, as well as online.
Asda took to Instagram to unveil the news, sharing a photo of Stacey's In The Style range lining the racks alongside a collection by EastEnders star Jacqueline Jossa.
Captioning the image of the launch, Asda penned: "We are SO excited to introduce @inthestyle in to selected stores and @georgeatasda online
"Head over to our stories to shop latest must-have pieces from the exclusive @staceysolomon and @jacjossa edits
"What are you waiting for? Shop now!"
The news was well received among Asda's 529k followers, with the photo racking up almost 3,000 likes in less than 24 hours.
Shoppers shared their thoughts in the comments section.
Amber tagged a friend and said: "Omggggg we need to [go] to Asda!!!"
Shereen said: "Let's hope Motherwell Asda have them."
Sophie said: "Whattttt."
Leanna commented: "Really need an Asda trip lol."
Lexy said: "What stores are stocking it? Is there a list!??"
One shopper said: "Omg love this!!!"
Kay added: "This is good news."
Other shoppers simply tagged their friends.
