Toblerone fans have been left stunned after discovering that the packaging has a 'hidden' image that has only just been spotted - despite being around for 50 years.
The Swiss chocolate bar has gained a legion of fans thanks to its smooth, milky chocolate and distinctive chocolate 'peaks', and tends to be a hugely popular gift during the festive period.
Despite millions of people of us tucking into these bars at Christmas, it turns out that the packaging actually comes with a sneaky secret that was recently discovered on social media.
One Twitter user shared the revelation after her son pointed out that he spotted a bear on the packet just as he was about to tuck into his first one, The Mirror reports.
The tweet read: "My son had his first Toblerone today. 'What’s the bear for?' Me: 'What bear?' I was today years old when I found out there's a bear in the Toblerone logo."
If you look closely enough at the Swiss mountains that is printed on the packet, there you can clearly see the outline of a bear standing on its hind legs.
The mum believes that the bear is in the logo as the chocolate bar comes from Bern, Switzerland - also known as the city of bears.
It wasn't long before the comments started pouring in, with many Toblerone fans praising the youngster for his observations, especially as they had never noticed it before themselves.
"There is clearly no bear in the logo of Tobl... oh, there he is. Damn", joked one shopper.
"I have never seen that!!! Your son is brilliant!", commented a second.
Another shopper hailed the youngster as a "genius", as they had never noticed the bear after eating the chocolate bar for 50 years. The shopper wrote: "Eating them for 50 years never noticed that, your lad's a genius, in my defence the wrapper is the last thing I'm thinking about when I get one."
"I've never spotted this. Your son will go far", one Twitter user praised.
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