Shoppers at Livingston Designer Outlet can get into the festive spirit after a new Christmas pop-up store from Eden Mill opened.
The award-winning distillers experienced their busiest opening weekend in over three years at the shopping centre, doubling sales of their premium gins, beers and whiskies in comparison to opening weekend 2020.
Customers are invited to browse the brand’s festive gift range, ready-to-drink cocktails and new release Golden Lore Gin, which combines tangerine and cranberry botanicals in a drink inspired by St. Nicholas.
Rachel van der Mewe, trade marketing executive from Eden Mill said: “Livingston Designer Outlet has always been one of our most successful performing stores, and our team are very excited to bring a new range of gins to the store this year. Alongside our new Christmas favourite, Golden Lore Gin there is an additional 10 new flavours for gin enthusiasts to discover.
“Despite the ongoing trend for customers to shop online for Christmas, we believe nothing compares to the experience of seeing and tasting our gifts before making that all-important Christmas purchase, which is why we value stores such as Livingston Designer Outlet and keep returning year on year.
"At Eden Mill we love sharing our story and passion for our craft with customers in person. Having the pop-up stores gives us the opportunity to share our knowledge with consumers and enrich their experience of the bottle of gin, beer or whisky they are buying.”
Karen Stewart, centre manager, Livingston Designer Outlet, added: “We are so delighted to have Eden Mill back in the outlet for another year and the buzz surrounding the store on opening weekend shows how pleased our guests are to have them back too.”
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