Internet users are in stitches as Holland & Barrett has started selling vegan sex toys in the shape of vegetables.
The health food shop has left shoppers bemused as they announced they would now be selling silicone corn on the cob, chilli peppers, carrots, bananas, and eggplants as part of their new range of sex toys.
The £16.95 vibrating bullets are made by 'VeganToys', who specialise in veggie style sex toys and "guilt-free pleasure", and Holland & Barrett said it wants to bring some heat to shoppers' sexual health.
One woman purchased the corn on the cob by mistake and shared her confusion when she received the far-from-average vegetable - before giving it a five-star review.
What do you think about Holland & Barrett's new products? Let us know in the comments...
She wrote: "At first I was a bit surprised at what I got as I was expecting a nice cob for dinner.
"I soon realised this was a whole other ball game, but being intuitive as I am I decided to make the most of this monster and I can honestly say it was the best experience of my life, well done vegetable, definitely not suitable for vegans if you know what I mean."
The shopper, who went by 'Karen' in her reviews, also purchased the eggplant, though only rated it four stars.
She wrote: "He's a big boy, does the job better than the hubby. Unfortunately, I recommend working your way up as he's quite substantial.
"Definitely buy the corn on the cob one with it for a more fulfilling experience. Enjoy ladies..."
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Soon a picture of the new products was shared on social media and Facebook users were quick to comment their opinions, and jokes, on the post.
Caroline Christian wrote: "That's not what I think 'new in' normally means. Also, you're a brave woman if you're taking on a chilli pepper!"
Kael Wylie even referred to the veggies as a "meat substitute".
The eggplant seemed to attract the most attention, as the emoji has infamously been used when talking about sex on social media in recent years.
Laura Barket commented: "Typical the eggplant is out of stock!"
Kelly Sharp thought the same, commenting: "I see the eggplant is popular."
VeganToys say they want to dispel the stigma around masturbating through products that are easy to use and unintimidating.
Holland and Barrett has been approached for comment.
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