With the chilly season in full swing, shoppers are going wild for a new faux fur winter coat from Primark that is being described as "gorgeous" and "winter goals".
The popular long grey coat from the budget store's latest winter range is priced at £35, but some shoppers have pointed out that it looks like more expensive options sold by designer brands.
Posting an image of a customer wearing the coat on Instagram, Primark said: "Yep, we want this whole outfit."
More than 73,000 people have shown interest in the cosy winter piece and many have been quick to comment on how "gorgeous" it is, reports the Liverpool Echo.
One impressed fan wrote: "That's so lovely and classy, why would anyone shop elsewhere."
Another commented: "Winter goals. I need this."
While a third added: "How gorgeous is this coat."
In the image the Primark customer has worn the coat with a pair of blue jeans, a white blouse and some grey loafer shoes from the budget store.
The faux fur piece is complete with ties on the sleeves and button fastening at the front.
If you're keen to get your hands on one, then you ought to get a move on as it's bound to sell out quickly.
Primark currently has more than 188 stores in the UK. To track down your nearest branch and check its opening times, visit the online store finder here.
The retailer recently started selling matching Friends pyjamas that you can wear with your best friend.
Earlier this month, we also discovered that shoppers have been loving a £30 Primark winter coat that looks 'designer'.
