Shoppers are saying Morrions is having a “secret toy sale” - with items scanning through cheaper at the tills than they are on the shelves.
Mum Harriet McGowan, 25, nabbed Paw Patrol figures for £3.75 rather than the £10 they were advertised as on shelves.
Overall she she saved £6.25, working out as 62% off the cost of the Paw Patrol figures.
But there could be a simpler explanation, with Morrisons' Christmas toy sale just launched - and the Paw Patrol figures among the items that have been cut in price.
Harriet told other parents on the Facebook group Extreme Couponing and Bargains to get involved quickly so they don't miss out.
She wrote: “Morrisons have secret sale items as well as advertised on toys in store.
“Paw patrol figures should be £15 each, advertised at £10 on shelf - though I’ve seen some stores say £7.50 - but when I got to the till and scanned then, they were only £3.75 each!”
Harriet, from Blyth, Nottinghamshire, bought her four Paw Patrol figure sets in Morrisons’ Retford store.
What seems to have happened is that the mum-of-two got the updated price after Morrisons lauched its Christmas toy sale, but that the store hasn't updated its shelf labels.
Jamie Louram, Toy Buyer at Morrisons, said: “As we draw closer to Christmas we know some customers are already preparing.
“We hope our Christmas toy sale event will help them find the perfect gift at a great price."
Other items discounted in the Morrisons sale include 50% off toys by popular brands - including Peppa Pig, Lego, Hot Wheels and many more.
Prices we've seen range between £12.50 and £50, so there's something for every budget. One of the best offers we spotted was a 900-piece Lego set - down from £35 to £17.50.
While Morrisons does sell toys on its website, the Christmas toy event don't seem to be available online - so you'll need to shop for the offers in store.
