A shop owner has said that she won't force people to wear a face mask and blasted the government for only just implementing the rules now.
As of today, face coverings are now compulsory in all shops and supermarkets in England after the measure came into effect at midnight.
The government website says : "Face coverings are required to be worn in any shops, including food shops and supermarkets, but are not required in hospitality settings, including restaurants with table service, bars, and pubs."
But clothing store owner Diane Bardon says she's 'not going to call the police on customers'.
She is angry with the new guidelines and believes that the government is late in implementing them.
Ms Bardon accused the government of 'mixed messaging'.
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She asked: "We have been imposing social distance since we opened, since the 15th June, so why didn't they introduce it when we first opened. Why now?"
Speaking to Sky News, she said: "I am not going to call the police on my customers, that's for sure. If I give them a mask and they don't want to wear it then so be it. I can't force them to do it.
"I would allow them to come. This is my livelihood. Who is going to pay my rent and bills if I don't?"
The concern for shop owners is if the new rules will deter people from visiting shops.
But people face fines if they do not adhere to the rules.
Boris Johnson was today asked about whether he thinks it is a good idea for the public to be "shaming" people who are not wearing masks in places where they should be wearing them.
He replied: "I think we should rely on the massive common sense of the British people that have so far delivered the results that we've seen, and that's going to work."
He said people understand the value of face masks in confined places.
