A shop owner has become so fed up of people flouting the coronavirus lockdown rules she has decided to only serve locals.
Julie Harrison, who runs a Spar shop in a town popular with holidaymakers, said visitors from neighbouring settlements have still visited the store despite the lockdown.
One man even bragged about driving from Kent to the shop in Tintagel, Cornwall, before browsing postcards.
"We're still full of holidaymakers despite the lockdown. You'd like to think they wouldn't come but still they're here," Julie said today.
"A man told me on Saturday that he had got here from Kent and hadn't been stopped, it's like he was proud. He said he had spent the day on the beach with his family and came in looking for postcards - that's not exactly an essential purchase."
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So now the shop owner has put up a sign in the window, saying that people would not be served unless they could prove they were from the area.
Cornwall has very few cases of the coronavirus infection compared to the rest of the country, and even fewer deaths.
As far as Julie is aware, there have been no deaths in Tintagel, and she wants to help keep it that way.
But her ploy shares parellels to that by Edward and Tubbs in quirky comedy series The League of Gentlemen, who are seen denying strangers goods in their store as "it is a local shop, for local people".
Residents in Tintagel pointed this out, branding Julie's decision as "very brave".
Frances Rumsey, 62 and who lives in the village, said: "It's an extraordinary thing to put in the shop window, it's very brave.
"Tintagel is normally swarming with camper vans at this time of year and what the shop is saying is that they won't serve you if you aren't local.
"It's good for the community for health reasons but not for the economy, people have long memories, don't they?"
But Julie insists her move has been supported by her regular customers.
"It's been really well received. Everyone in the village is so supportive of us," the woman added.
"Holidaymakers increase the risk for us in Cornwall. They're coming from cities and I can understand why you would want to be here, but the truth is you can't come
"We're still seeing camper vans coming down the M5, people aren't taking it seriously.
"People are dying, children are dying - people need to take this seriously and stay at home."
