Sales is an art that goes beyond transactions; it’s about creating connections, building trust, and truly understanding the needs of others. At Riddermark Bil, Sheila Bahram has mastered this art, becoming a role model for excellence and empathy in sales. With her dynamic personality, meticulous approach, and a genuine passion for helping people, Sheila has made her mark as one of the best in the business. In this exclusive interview, we dive into her journey, her secrets to success, and her vision for the future.
“Tell us a bit about yourself”
I’m Sheila Bahram, a high-energy, people-oriented individual who loves a good challenge. After spending some years in customer service at Handelsbanken, I felt the pull to explore something different—something that would allow me to connect more deeply with people. In November 2022, I joined Riddermark Bil, and from the very first day, I knew I had found my calling.
I thrive in fast-paced environments, juggling multiple tasks, and always finding time to share a laugh or a smile. What I love most about my role is the customer interaction—building trust, solving problems, and seeing the satisfaction on a customer’s face when they find the car that fits their needs perfectly.
"What makes you stand out as a salesperson?"
For me, sales isn’t just about closing a deal—it’s about creating relationships. I always approach customers as though they’re my own family. I imagine my mom or dad sitting in front of me, and I treat them with the same care and respect.
My success lies in the details. I invest time in conducting a thorough needs analysis and background check, so I understand exactly what my customers need—even when they might not know it themselves. Clarity and transparency are also crucial. I always ensure the customer has all the information they need to make a confident decision.
"What led you to choose Riddermark Bil?"
After years in a traditional office setting, I was ready for something more dynamic. I wanted a career where I could truly connect with people and see the results of my work every day. Riddermark Bil felt like the perfect fit—it’s a place where I’ve been able to grow, learn, and, most importantly, enjoy what I do.
From the moment I joined, I felt at home. The culture, the team, and the energy here are unmatched. Every day brings new opportunities and challenges, and that’s what keeps me motivated.
"You’ve been named Salesperson of the Year 2024! How does that feel?"
Honestly, it feels surreal. This recognition means the world to me because it’s a reflection of the trust my customers place in me and the support I’ve received from my team.
Winning this award isn’t just about my individual performance—it’s about the collaboration and mentorship I’ve experienced at Riddermark Bil. I’m deeply grateful to my colleagues and leaders for believing in me and encouraging me to grow. And, of course, to the customers who have allowed me to be part of their journey.
"What’s your approach to achieving sales success?"
Here are my top three tips:
- Be crystal clear: Always communicate with honesty and ensure your customers understand every aspect of the deal.
- Follow up consistently: Whether it’s before or after the purchase, staying connected builds trust and ensures a smooth experience.
- Master the needs analysis: Understanding your customer’s true requirements is the foundation of any successful sale. Without it, the entire process can fall apart.
"What motivates you to excel in your work?"
My biggest motivation is seeing the impact I make on people’s lives. When a customer drives away in a car that’s perfect for them, knowing I’ve made their day better—it’s a feeling like no other.
Beyond that, I’m driven by the idea of constant improvement. Every customer interaction teaches me something new, and I love pushing myself to do better each time.
"What’s next for you?"
I’m always looking to grow. I’d love to take on more leadership responsibilities in the future, mentoring new salespeople and sharing the lessons I’ve learned along the way. My ultimate goal is to continue building a career that’s not just successful, but also deeply fulfilling.
A final note from Sheila Bahram:
"Sales isn’t just about transactions—it’s about trust, relationships, and truly understanding what people need. If there’s one thing I’ve learned, it’s that success comes when you care as much about the customer’s happiness as they do. That’s the heart of what I do, and I wouldn’t have it any other way."
