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The Guardian - UK
The Guardian - UK
World
Rafael Behr

Shaving technology - an intemperate rant

How thick does the hair grow on the faces of Gillette executives? Or perhaps the question should be, how much thicker is it growing now than it did just a year ago? Clearly very thick indeed, otherwise they would have been satisfied with the mere three blades on their razors, instead of five. Yes, The Fusion, the new Gillette razor, will have five blades. What is growing on these people's faces that it needs to be assaulted simultaneously with five rock hard, wafer thin edges of cold steel?

Five! Presumably these penta-blades will cost about twenty quid a go, and I'll warrant that within weeks of the launch you won't be able to find the woefully inadequate, laughably obsolete Mach 3 blades anywhere.

No commentary is required further than the reminder from Boing Boing that The Onion ran the story last year, when it was still a piece of absurd satire.

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