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The Guardian - UK
The Guardian - UK
Business
Monkey

Shaun Ryder: hallelujah for I'm a Celebrity

I'm A Celebrity 2010: Shaun Ryder
Shaun Ryder: swallowed up in the I'm a Celebrity sales machine. Photograph: ITV/Rex Features

So, Shaun Ryder, what exactly are you doing on ITV1's I'm A Celebrity… Get Me Out of Here!? To shift some copies of his greatest hits album at Christmas, according to the Sun. The paper quotes a show "insider" who says Ryder had a heart to heart with fellow contestant Nigel Havers. "He said that his record company had told him that if he wanted them to be able to get his upcoming greatest hits album into Tesco and Asda he would need to go on the show. He said he wouldn't have agreed otherwise," says the "insider". Ryder – not the first person to go on the ITV1 show to shift some product. But possibly the first to be so open about it.

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