The National Trust is on an exciting journey. The past few years have seen some exciting changes here, and the brand and marketing team has been central to these. We're working hard to share our love of special places and to help everyone recognise and enjoy the benefits they bring to our lives.
A relevant 21st century National Trust
While we are now a much warmer, more relevant and engaging National Trust, we're still on a journey. We're investing in digital, campaign management and analytics. Yes, we may be a charity, but we're doing some really cutting edge work.
Take a look at our award-winning 50 things to do before you're 11¾ campaign, which is helping children and their parents reconnect with nature. What's more, we're investing £40m in technology and systems that will change the way we work, deepen the relationships we have with people, and strengthen our digital offering.
Leading the way
We've worked extremely hard to put supporters at the heart of everything we do and it's now over to the incoming director to really drive the Trust on. It will be their job to lead the Trust's thinking on the brand and over-arching marketing strategy. But what sort of skills, experience and qualities will they need to succeed? First and foremost, they'll need to be really passionate about who we are and what we do, particularly the outdoors and the potential that offers.
Naturally, they'll need to be a strong brand and commercial marketer and able to lead our commercial businesses (retail, catering and holiday cottages). Inspirational leadership skills are a must. It's important that they can show where they've delivered change and transformation, and they need to be a clear, confident, credible communicator. After all, the director of brand and marketing has a seat on the Trust's executive board and is the Trust's brand and marketing voice.
A brand you can believe in
The Trust is an iconic brand, well-recognised and well-loved – a brand you can believe in. We're open to new thinking, to new ways of building and deepening relationships with our audience. We'll continue to embrace digital too, making the most of all channels and platforms to ensure that we're creating and continuing important conversations with our supporters.
It's a genuinely exciting time to come and work with the Trust.
To find out more about the role of director of brand and marketing, and to apply, visit ShareTheLove.org.uk
This content has been paid for and produced to a brief agreed with the National Trust.
