Shares in BSkyB were down this afternoon after it was reported yesterday that Ofcom, the media watchdog, will force Sky to drop the price it charges rival broadcasters for its Sky Sports channels.
BT and Virgin expect to capitalise on these plans and are set to kickstart a price war with rivals over TV's top sporting occasions.
Shares in BSkyB were down 10p, or 1.74%, at 563.5p. Shares in BT were up 0.8p, or 0.55%, at 145.8p.
"I doubt we have heard the end of this spat by a long chalk," said David Buik at BGC Partners.
