Sexy Mexican tourism ad gets under the skin of anthropologists

An ad campaign to boost tourism in Hidalgo state in Mexico featured the semi-naked form of popular soap opera actress Irán Castillo with a mosaic of the area's most spectacular sites and the catchphrase "Hidalgo, under my skin". The making-of video has even achieved modest success on YouTube. Clever advertising? Monkey certainly thought so, but not according to the Mexican authorities. The country's National Institute for Anthropology and History, tasked with safeguarding the country's 5,000 years of history, was not amused. According to the New York Times, the institute's objection was not to the revealing pictures of the actress, but to the unauthorised and undignified use of images of Mexico's historic and natural treasures.