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Daily Mirror
Daily Mirror
Martin Winter

Seven in ten Brits have tried new international cuisines in the past 12 months

Culinary Brits are expanding their horizons, as nearly three-quarters have tried new international cuisines in the past 12 months – including Japanese, Moroccan, and Peruvian.

More than half of Brits (53%), out of 2,000 adults polled, would describe themselves as “foodies”, with 16% having sampled six or more new cuisines in the past year that they had never tasted before.

The most popular international cuisines are Italian and Chinese – but dishes from the likes of Turkey (32%), Korea (19%), and South Africa (14%) have been tried for the first time this year.

One in ten have even tucked into a Nepalese dish, while 7% have enjoyed cuisine native to the Philippines.

It also emerged that nearly half (45%) have been inclined to try new dishes after seeing interesting sauces, oils, marinades, and condiments in supermarkets.

The ever-increasing variety of cuisine on take-away apps has also had a knock-on effect, with 45% revealing they’ve become more experimental when cooking at home as a result.

But over a quarter have tried Japanese food for the first time this year (Akio Kon/Bloomberg/Getty Images)

The study, by speciality cooking brand U:ME, manufacturer of oils and “Spice Shots” for use when making international dishes at home, found Italian and Chinese are the most popular cuisines.

However, with dishes from the likes of Japan (28%), Lebanon (15%), and the USA (47%) having been tried during the past 12 months, a new number one could be on the horizon.

Ria Joyce, head of brand at U:ME, said: “Our taste in food has never been more eclectic.

“A popular phrase right now is that the world is getting smaller, and that’s equally true when it comes to our taste in food.

“You can find cuisine from all over the world in your local supermarkets – and even more specialist stuff in smaller shops, especially in bigger cities.”

However, 33% wish supermarkets stocked even more foodstuffs, condiments, oils, spices, and other ingredients from international cuisines, than they currently do.

This has proven to be especially frustrating for the 21% who often struggle to find ingredients they need for international dishes in UK shops.

But 44% have fared slightly better, having had this happen only once or twice.

And some have really felt the pressure to source particular ingredients – as 46% said family members have “begged them” to recreate meals enjoyed during far-flung holidays.

But of the parents who took the poll, 50% have slogged away at an exotic dish – only for their kids to turn their noses up at it.

Nearly half have been inspired by interesting oils and sauces they have found in supermarkets (Mike Kemp/In Pictures/Getty Images)

Ria Joyce added: “You don’t need to spend a whole afternoon working away at an adventurous dish in order to ensure it goes down a treat.

“There are simple ways even the most mundane dishes can be given a new lease of life, with the addition of a couple of teaspoons of a marinade.”

The study, carried out via OnePoll, also found half of adults (51%) are passionate about expanding their food horizons, and 53% would go as far as describing themselves as a “foodie”.

In fact, 6% even claim their home-cooking is on a par with a professional chef, while 16% rate themselves as a “talented amateur”.

Ria Joyce said: “Everyone’s tastebuds mature at a different rate, so it’s not a surprise some kids might find more exotic cuisines sometimes harder to stomach.

“However, getting kids excited about flavours and foods from around the world from a young age can really spark their curiosity.

“This can mean as they get older, they have a great relationship with different textures, flavours, spice levels, and more.”


  1. Italian
  2. Chinese
  3. Indian
  4. Mexican
  5. Spanish
  6. USA
  7. French
  8. Greek
  9. Thai
  10. Japanese
  11. Turkish
  12. Moroccan
  13. Korean
  14. German
  15. West Indian
  16. Swedish
  17. South African
  18. Lebanese
  19. Portuguese
  20. Vietnamese
  21. Belgian
  22. Pakistani
  23. Australian
  24. Brazilian
  25. Pan-African
  26. Nepalese
  27. Russian
  28. Filipino
  29. Peruvian
  30. Ethiopian

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