A Salford brewery has created a new beer inspired by Greater Manchester's mayor Andy Burnham to help raise money for struggling hospitality businesses.
Seven Brothers' new IPA 'King of the North' is inspired by the mayor and his fight for funding across the region, and named after the label he was given by commentators up and down the country.
The Manchester brewer said it has teamed up with TiPJAR and businesses across the city to raise funds for individuals who are most vulnerable at present.
The team said customers will be able to scan a QR code on the back of the beer cans to give a ‘tip’. It will be sold in Manchester establishments, including BrewDog bars.
Keith McAvoy, CEO, said: “We can’t ignore the Covid rates across our region but many businesses have been impacted by the constant rule changing and restrictions. Tier three has seen some establishments close, and they won’t open their doors again.
“Mirroring the spirit of Andy Burnham sticking up for his region, we want to back our sector too and do something to help, that’s why a percentage of sales from the ‘King of the North’ will be donated to hospitality charities.”
Following weeks of negotiations with the Government, Greater Manchester was forced into the toughest Tier 3 restrictions last week.
A legal challenge has already been launched by the city's hospitality sector and nighttime economy adviser Sacha Lord over the closure of pubs and bars.
Seven Brothers currently run two beer houses, Middlewood Locks and Ancoats, in Manchester and a bar on the outskirts of MediaCityUK from its Salford taproom.
All three sites have seen footfall impacted by curfews and some closures due to Tier 3 restrictions.
The firm said the New England-style IPA "is getting a North of England revamp". At 5% ABV, the beer is "full of hoppy personality with a helping of northern charm".
Mr McAvoy added: “We urge people to stay safe and to support your local hospitality businesses. Follow the rules, buy a beer and together we can help businesses to make it out the other side of tier 3 and curfews.”
