Serie A has picked Lazard to weigh the private equity bids for its broadcast rights business, two sources close to the matter said, as Italy's top-flight soccer league looks at ways to weather the financial storm triggered by the coronavirus.
The league has received a series of bids from private equity investors -- including CVC Capital Partners, Bain Capital and Advent -- interested in buying a stake in a new company holding Serie A's broadcast rights.
Lazard did not immediately respond to a request for a comment. (This story refiles to drop extraneous word in first paragraph)
(Reporting by Elvira Pollina, additional reporting Elisa Anzolin, editing by Giulia Segreti)
