- Sephora is introducing a new global initiative called 'Quiet Hours' to create a calmer and more accessible in-store shopping experience.
- During these designated periods, the beauty retailer will lower music volume, dim lights, and reduce the intensity of in-store screen displays.
- The initiative aims to offer a less overstimulating environment for customers who prefer a quieter retail setting or are sensitive to sensory-heavy spaces, particularly neurodivergent shoppers.
- A pilot program across 32 stores in eight markets proved highly successful, with most neurodivergent shoppers reporting a significantly improved experience.
- Sephora's move follows similar sensory-friendly hours implemented by other retailers, such as Walmart, setting a new standard for inclusivity in the industry.
IN FULL
Sephora introduces major change to present a ‘calmer shopping environment’
