Beauty lovers, rejoice! Sephora’s sales are few and far between, but they’re ringing in the deals all week with Sephora’s App Week. What does this mean? Seven days of savings across the beauty giant’s best brands, viral products and hidden gems.
The sales chop and change throughout the week, so you can nab a bargain on different categories every few days. Expect app-first launches of new products from brands including Paula’s Choice and Byoma, 20 per cent off Sephora Collection, up to 50 per cent off cult-favourite makeup and skincare, and free gifts at checkout.
If something isn’t listed as on sale just yet, don’t stress. Keep checking in as the week goes on to see when the discounts roll in. If it’s in Sephora’s App Week sale section, the price will drop eventually!
Heads up, the sales are only on Sephora’s app. So if you don’t have it, we recommend downloading it now and circling back to this article once you’re all set up so you’re good to start shopping.
How Long Does Sephora App Week Run For?
Sephora App Week runs for one week, from July 22 to July 31. The sales change throughout the week, with new deals every couple of days, so keep your eyes peeled in case any of your faves go on sale.
What Sales Are On During Sephora App Week?
Here’s what you can expect to see when you open the Sephora app:
- July 22 to 24: 20 per cent off select brands including Anastasia Beverly Hills, Tarte, Nudestix, Benefit, Beautyblender and Givenchy. Discount automatically applied at checkout.
- July 22 to 24: Earn 2x Beauty Pass points when you spend $90. Earn 4x Beauty Pass points when you spend $150.
- July 22 to 31: Up to 50 per cent off select products.
- July 22 to 31: Buy two items, save 10 per cent. Buy four items, save 15 per cent off clearance (Code: ‘MOREONAPP’).
- July 22 to 31: Mystery gift available on Beautyfeed.
- July 25: App-first launch of new skincare from cult-favourite skincare brands including Paula’s Choice.
- July 25 to 27: Free deluxe gift with purchase.
- July 26 to 28: 20 per cent off Sephora Collection.
The Best Sephora App Week Sales
Benefit Cosmetics Benetint Cheek & Lip Tint
Benefit’s Benetint is a best-seller for a reason. What was originally a nipple tint for exotic dancers back in the 1970s (that’s hot), is now a cheek and lip tint that gives a gorgy rosey glow.
Image: Sephora
Beautyblender Liquid BlenderCleanser
I know your beauty blender is feral. If you’re not cleaning it regularly, you’re essentially slapping germs and bacteria onto your face, then wondering why you’re breaking out. Why do I know this? Because I’m also guilty. So let’s all clean our beauty blenders, please and thank you.
Image: Sephora
Anastasia Beverly Hills Clear Brow Gel
Anastasia Beverly Hills is one of the best in the biz when it comes to brows. This clear brow gel keeps your brows in place all day long without looking flakey at the end of the day, and it’s got the reviews to prove it.
Image: Sephora
Nudestix Hydrating Peptide Lip Butter Tint Set (Limited Edition)
Dare I say, these are better (and cheaper) than the Summer Fridays lip balms. Don’t come for me, just try them for yourselves…
Image: Sephora
Benefit Cosmetics Fluff Up Brow Wax
Benefit is serious about brows, and its Fluff Up Brow Wax is no joke. It’s practically a brow lamination in a bottle.
Image: Sephora
Dyson Corrale™ Hair Straightener (Holiday Limited Edition)
While the sale price hasn’t dropped just yet, we’ve spotted the Dyson Corrale™ Hair Straightener in Sephora’s App Week sale section, and we’re eager to check out once the deal hits.
Image: Sephora
Esmi Skin Minerals Acai Skin Balancing Face Oil
Come winter, our skin is practically begging for hydration. Esmi Skin’s face oil is a godsend, designed to nourish all skin types.
Image: Sephora
Anastasia Beverly Hills Glam To Go Mini Palette
I love a good eyeshadow look. And while some people may have moved on from the 2016 full glam spectacles, this palette has a little something for everyone, whether you like to beat your face or just add a little sparkle.
Image: Sephora
Rare Beauty Soft Pinch Dewy Liquid Blush Mini (Limited Edition)
Rare Beauty’s Soft Pinch Dewy Liquid Blush will forever be that girl. And since one little dot goes a long way, you’re better off buying the mini, tbh.
Image: Sephora
Gucci Beauty Bloom Profumo Di Fiori Eau De Parfum
It’s rare to nab such a good deal on a perfume. Gucci Bloom is currently 25 per cent off, and is eligible for further reductions in the app thanks to Sephora’s ‘buy and save’. It’s light, floral, fresh, and a guaranteed compliment giver.
Image: Sephora
JVN Complete Blowout Styling Milk
JVN’s Complete Blowout Styling Milk is the difference between an ordinary blowdry and Victoria’s Secret model-worthy blowout. Its discount hasn’t been applied just yet, but its presence in the sale section gives me a not-so-sneaky suspicion it’ll be reduced later in the week.
Image: Sephora
Sephora Collection Essential Starter Brush Set
Sephora Collection is set to go on sale Saturday July 26. If your brushes are a gazillion years old and falling apart at the seams, take this as your sign to invest in a new set.
Image: Sephora
Sephora Collection Outrageous Plump Lip Gloss
This plumping lip gloss from Sephora Collection is honestly a hidden gem. It’s plumping yet cooling, and honestly is one of the longest lasting lip glosses I’ve tried. It’ll be on sale July 26.
Image: Sephora
Before you check out on your cart, be sure to read our guide on the best hyaluronic acid serums you should be adding to your winter skincare routine.
Image credit: Rare Beauty / @coco.bychloe
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