Dressed to kill - the stars of Cashmere Mafia. Photograph: Bill Davila/Rex Features
Hey kids - do these four cougars look somehow familiar to you? Is there something about their cynically accessorised foursomeness, something about their needy New York swagger, that triggers that most Pavlovian of responses in you? Namely, the terror that you might be on the point of having to listen to half an hour of their crap about shoes and commitment issues?
Consider your fears totally founded!
The quartet are the stars of Cashmere Mafia, a new US television series executive-produced by none other than Sex and the City creator Darren Star.
Oh Darren, Darren, Darren ... What's worse than phoning it in? Texting it in, maybe? Still, love the name. Cashmere Mafia. It's like they're really hard, but also really nice and soft, you know? And well dressed.
Anyway, the actors are Bonnie Somerville, Lucy Liu, Miranda Otto (oh Eowyn, how could you?) and Frances O'Connor; and hereafter we have ABC's official summary of the show: "Four ambitious, sexy women who have been best friends since business school try to have it all in glamorous New York City."
Mm. Does expensive footwear ensue? The whole neuron-stealing concept reminds me of a brilliant recent clip from The Onion News Network - I urge you to seek it out - in which a fictional female TV anchor talks about attending the annual Strong Women in the Media Awards, at which she presented the award for Best Fight Scene in a Wet T-Shirt to Evangeline Lilly from Lost. "Jennifer Love Hewitt was there," our presenter gushes to her co-host. "We chatted the night away about how great it is that female characters can be sexy and tough, sexy and smart, sexy and professional. It was a great night for women and the men who write for them."
Expect Channel 4 to pay over the odds for this one by spring.