Green choices are often associated with extra work, sacrifices and alarm reports. We at Gro Play believe that a sustainable lifestyle should not be driven by guilt or fear. Neither should it be expensive nor difficult. On the contrary, it should be easy and fun!
Gro Play designs toys and games – physical as well as digital – that teach children about sustainability and how human activity impact our environment. All in a fun and simple way. We use play as a tool since it is a powerful way of learning, while having fun doing it. And most importantly, what people learn as children often becomes natural to them as adults.
But what is unique with our approach? Today most eco-products are made to have a smaller negative environmental impact than standard products. We take one step further and make products with a positive impact on the environment. We achieve this by designing products that inspire users to more sustainable behaviour. Our goal is to help all parents, also those with little knowledge and interest in sustainability, to contribute to their children's understanding of matters like recycling, littering and over-consumption.
Our products are not only appreciated at home, but also in schools and pre-schools. In fact, our products reached almost 250,000 pre-school children last year through our collaboration with the organisation 'Keep Sweden Tidy'. Teachers tell us that they appreciate the way our products help them generate enthusiasm around the sustainability topic, while also giving the children a learning effect.
To sum up: We take eco-toys one step further. We do not only choose eco-friendly materials and local manufacturing, we also inspire users to a more sustainable behaviour. We want to lay the foundation for a sustainable lifestyle for the next generation – and have lots of fun doing it!
This is one of 25 semi-finalist profiles in the Join Our Core competition.
Content on this page is provided by Ben and Jerry's, supporter of the Values-led business hub
