Selfridges has announced plans to convert a 630sqm space in its flagship store, which would see it shift from a dining space for its staff to a private dining room for customers and members.
The department store has submitted an application to Westminster council for the idea, which has not yet been approved.
The club, to be known as 40 Duke, would launch in Spring 2026 on Oxford Street, open from 8am to 12.30am Sunday to Thursday, and until 1.30am on Fridays and Saturdays. The club will be situated on the fourth floor of the Grade II-listed building and feature a bar, lounge, external dining space and private dining room, able to host up to 144 guests.
A planning statement from Montagu Evans on behalf of Selfridges said: “As a business, Selfridges must continuously carry out refurbishment and improvement to sustain its prominence within what is a fast paced and demanding industry.
“The proposal will allow Selfridges to continue to thrive and succeed along the world-renowned shopping destination that is Oxford Street, supporting the International Shopping Centre and the vibrancy of London’s West End.”
Projected to cost £100m, Selfridges has included a caveat that the premises will revert to its original purpose after 50 years. The shop is no stranger to offering a dining experience on par with its elevated reputation, with its restaurant Jackson Boxer at The Corner launched nearly two years ago.
Westminster council are reportedly backing Selfridges to the hilt and said to be encouraging councillors to approve plans. The development is scheduled for consideration by the planning committee on June 24.
Founder Harry Gordon Selfridge is attributed with uttering the immortal phrase “the customer is always right”. Contrary to the plural of its name, the store currently only lists one kind of fridge for sale. It is portable.
