Selfridges has said it plans to cut 450 jobs from its stores as it faces the "toughest year" in its recent history.
Managing director Anne Pitcher said high streets were changing even before Covid-19 and the business has now been forced to make "fundamental changes".
She promised staff who are on furlough that the fact they were not working now would have no effect on whether their role would be impacted. She promised more information to staff on Wednesday.
In an email to In an email to Selfridges staff, Ms Pitcher said: "How we work, shop and socialise is changing. Of course, our high streets were changing rapidly before Covid-19 arrived.
"As a creative business at the forefront of retail, we have a proud history of leading the way, however the speed and magnitude of what is happening right now and the impact on trading means we must make some more fundamental changes to our organisation to stay ahead and realise a more sustainable future.
"Like many others, we are feeling the effects and acknowledge that recovery will be slow, with sales this year forecast to be significantly less than they were in 2019.
"It will, without doubt, be the toughest year we have experienced in our recent history.
"As a family business, the hardest decisions are the ones that affect our people, which is why it pains me to share news today of the toughest decision we have ever had to take that we will, very regrettably, need to make a 14% net reduction in our overall headcount, approximately 450 roles."
It's the latest blow to the retail sector, following hot on the heels of M&S announcing 950 jobs are at risk and reports predicting as many as 250,000 retail jobs could go.
At least 40 high street retailers have collapsed this year, the Centre for Retail Research said.
Many had already been struggling with high rents and rates before the lockdown.
