Selfridges Christmas shop - in pictures

At least if you post them now, you are guaranteed a pre-Christmas delivery... Photograph: Guardian

Just the thing for keeping your ears warm on a chilly, um, July morning Photograph: Guardian

Fancy a patriotic Christmas? Union flag baubles, £11.95 Photograph: Guardian

Pondering what to put on the wishlist for Father Christmas
Photograph: Martin Godwin/Guardian

Reindeer decorations: buy now, put in cupboard, promptly forget where they are Photograph: Guardian

These reindeer have the forlorn look of creatures who know it's only July out there
Photograph: Martin Godwin/Guardian

Shorts and T-shirts: essential Christmas shopping attire Photograph: Guardian

One of Santa's little helpers is reflected in a pile of baubles Photograph: Guardian

Waiting for the rush of customers. Only four and half months to go...

All photographs: Martin Godwin for the Guardian Photograph: Guardian