Selfridge's opening day on 15 March 1909. 150,000 people had visited the store by 6.30pm that day.Photograph: PRSelfridge's travel desk and bureau de change, c.1917.Photograph: PRAn early incarnation of the famous Selfridge's perfume counter, c. 1920s.Photograph: PR
A roof garden fashion show at Selfridge's in the late 1920s.Photograph: PRShoppers crowd round a counter at Selfridges in 1939.Photograph: Topical Press Agency/Getty ImagesPeople look through Selfridge's window at a dress as clothes rationing starts c.1941.Photograph: Bentley Archive/Popperfoto/Getty ImagesThe Selfridge's household goods department in 1955, as postwar demand for consumer goods picks up.Photograph: John Murray/Getty ImagesSelfridge's main shop floor, midway through the swinging sixties.Photograph: Terry Disney/Getty ImagesIn 1975 shoppers queue up outside Selfridge's during a summer sale.Photograph: Getty ImagesSelfridge's is famous for its decorative Christmas window diplays, this one from 2003. Photograph: Graham Turner/GuardianA window display for Selfridge's Vegas Supernova season in 2005: a celebration of the centenary of Las Vegas.Photograph: Sarah Lee/GuardianSelfridge's as it stands today looking out over London's Oxford Street, with its lights turned pink to mark a charity campaign.Photograph: Doug Peters/Empics
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