Selena Gomez's Rare Beauty is expanding its product line with the introduction of a new item this week. The Soft Pinch Luminous Powder Blush, a fusion of two popular Rare Beauty products, is set to launch and has already generated excitement among fans.
Priced at $26, the new powder blush will be available for purchase starting March 27 on the Sephora app and March 28 at Sephora, Sephora at Kohl’s, and RareBeauty.com. Selena Gomez expressed her enthusiasm for the product, highlighting its unique sheen and versatility.
The Soft Pinch Luminous Powder Blush combines the best features of the Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter. With six shades to choose from, including four from the Liquid Blush range and two new additions, customers can mix, match, and layer the blush to create their desired look.
Gomez emphasized the importance of layering in her beauty routine and shared her preference for the shade 'Cheer' during the daytime. The product names, such as Hope, Happy, Joy, Love, Cheer, and Truth, reflect Rare Beauty's commitment to positivity and spreading kindness.
The launch of the new blush follows Rare Beauty's successful body care line debut last year, catering to customer requests for products that promote comfort and well-being. Rare Beauty's dedication to mental health is evident through initiatives like donating 1% of sales to the Rare Impact Fund and collaborating with mental health organizations to raise awareness and provide support.
With a focus on inclusivity, positivity, and mental health advocacy, Rare Beauty continues to resonate with consumers seeking products that not only enhance their beauty but also contribute to a greater cause.
