
No matter how many steps in the skincare regime, the first -- not counting cleansing -- is the most important and involves "activators" to kick off skin revitalisation and boost performance of subsequently applied products.
Sulwhasoo First Care Activating Serum EX.
South Korean brand Sulwhasoo pioneered this product category by introducing First Care Activating Serum in 1997. The upgraded EX formula features JAUM Balancing Complex -- a mixture of oriental plants selected from herbs used in traditional Korean medicine. With a red-gold-coloured cap, the skin-balancing serum comes in a box with a motif inspired by fireworks.
Roses and peonies appear as a motif on the packaging of Jurlique Activating Water Essence containing marshmallow root and peach leaf extracts, as well as other skincare ingredients from plants grown on the Australian brand's organic farm in Adelaide Hills.
Featuring patented probiotics fractions, Lancôme Advanced Genifique Youth Activating Concentrate normally comes in a black bottle, which has been redesigned in bright red and printed with "2019", to mark the New Year.
Containing nutrients such as proteins and vitamins, the microorganism also powers Biotherm Life Plankton Essence, whose bottle is in red instead of the familiar blue. While lightweight, the essence offers the highest concentration of Life Plankton, to serve as a fundamental skin treatment in the French brand's beauty routine.


