The wags in Sega UK's marketing department have come up with a new 'street advertising campaign' for the very good update of AM3 classic, Sega Rally. Fans are being asked to promote the game by writing its name and a relevant slogan onto their own dirty vehicles, then emailing in a piccie. The provider of the best photo wins a copy of Sega Rally, a PS3 and an extreme rally day experience.
This is far from a new concept. They've been doing dirty car advertising in Moscow for ages and Ray Ban used the idea just a few months ago in its Never Hide campaign. However, it might be worth a try as there only appears to be one picture on the gallery at the moment...
Anyway, it's worth checking out the Sega Rally blogs, for vehicle designer Keith Burden's posts on the process of constructing the cars for the game. It's also - it goes without saying - worth checking out the game itself, which is a lovely slab of sunlight-smacked driving fun, merging the fishtailing oversteer of the arcade original with modern concerns such as physics and mud. And the physics of mud. (Driving in the tyre furrows of other cars brings more stability to your ride.) The result is a more sophisticated title - it bears the definite imprint of the Colin McRae series, which is no accident as the game has been overseen by Guy Wilday, producer of CMR until the recent Dirt instalment.
I love it. Despite the silly marketing gimmick.
