Sonic Racing: Crossworlds has been out for about a week now, and already, it’s made a hell of a first impression. Critics and gamers alike have given the arcade kart racer warm reviews, with some even rating it above its foremost competitor, Mario Kart World. Overall, the future of Sonic Racing: Crossworlds looks bright. And, to celebrate, publisher Sega and German athletic wear company Puma have decided to make a themed collab.
BREAKING: SEGA and PUMA are teaming up once again!
— Sonic City ⋆★ Sonic News, Media & Community ★⋆
The new Sonic x PUMA collection launches Oct 30, featuring sneakers inspired by Sonic, Shadow & Tails!
Full details in our latest article, linked in the replies!#SonicNews | #PUMA | #SonicRacingCrossWorlds pic.twitter.com/SrapcBnRIn(@soniccitynet) October 1, 2025
Several pieces of Sonic-themed clothing will be made for the Puma-Sega collaboration, including shoes, shirts, jackets, and more. We’ve listed everything that’s in the press release below. More information on the collab can be found here.
The collaboration will be released to the public on October 30 through Puma’s official website. flagship stores, and select retailers around the world.
All Clothes Featured In Puma And Sega Collab
Footwear
- PUMA Inhale – revamped in Sonic’s signature blue.
- PUMA Inverse (Shadow & Tails editions) – each themed with their respective character’s colors and personality.
- Custom touches include character-shaped lace shrouds, swappable heel tabs, and replaceable Formstrips.
Apparel
- Track Jacket & Pants – motorsport styling, black with red piping, Sonic branding.
- Graphic Hoodie & Shorts – washed look with gold-ring drawstring details.
- Racer Shirt – oversized Sonic graphic.
- Graphic Tee – features Sonic, Tails, and Shadow together.
- Accessories – 5-panel cap and waist bag with ring-inspired zipper pulls.
Why It’s Cool
What makes this PUMA x Sonic collaboration stand out is how seamlessly it blends gaming culture with streetwear. Some companies would’ve looked at the opportunity as a cash grab, slapped a logo on some shoes, and called it a day. Instead, it seems that there was some genuine thought put into this effort. The Sonic, Shadow, and Tails colorways are particularly cool!
The apparel takes inspiration from motorsport fashion and Sonic‘s signature high-speed aesthetic, creating pieces that look wearable on the street but still nod to the franchise.
