Get all your news in one place.
100’s of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Technology
Neil McIntosh

Seemed a good idea at the time...

Red faces at Microsoft. They tried to do their own version of Apple's very effective Switch campaign - a series of ads where users explain why they moved from Windows systems to Macs. Trouble was, the Microsoft "switcher" was a freelance writer paid to come up with the words - and her picture was, in fact, taken from a stock photography library (as discovered by the Slashdot community). Nothing too surprising, since all this comes from a corporation already found guilty in the courts of far more serious anti-competitive behaviour over a number of years. But it's mildly funny, given Microsoft's official line towards Apple is supposed to be reasonably friendly. Microsoft has pulled the ad, but Google's cache still has a copy. Wired News has the full story. And Mac blogger John Gruber has come up with some interesting information on how the stunt was uncovered.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.