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The Guardian - UK
The Guardian - UK
Technology
Jack Schofield

Seekport targets European searchers

Seekport started in Germany with a search engine launched in June last year. This year it has added local search sites for the UK, Italy and Spain, and now it's looking for customers. And that's not just web users. Although Seekport sells sponsored links (very clearly identified links), it also offers a sort of "white label" search facility to other sites. Examples include German newspapers such as Die Welt and Hamburger Abendblatt.

What makes Seekport different is that it employs human editors to tweak the results. Obviously they aren't going to look at 8 billion sites, but they can tag a site as, for example, a "trusted blog", and that moves its content up the rankings. Clicking the red Blog button in the blue-gray header will show just the blog results. There are also icons for news and reference results.

Finally, there's a radio button for Focus on one topic. Click that and you get a selection of search channels such as Government & Politics and Entertainment & Culture.

With the search market turning into a huge battle between two 800lb gorillas, Google and Yahoo, which now have pretty much equivalent offerings, it's going to be tough to get much attention. But the "white label" idea could work.

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