It's hard to predict which blogs will capture the public's imagination, but this course shows how accomplished bloggers are able to refine their ideas, build a community and promote their blog organically, without losing its soul. Patrick Dalton, founder of the widely acclaimed blog and book series Shit London, offers lessons learned on his own project's journey from whimsical Facebook gag to runaway publishing success.
This stimulating evening course features tips on how to engage an audience without spamming them, as well as practical lessons in creating exciting, shareable content and maximising your blog's potential. You'll also learn about community building, including low- to no-budget ways to market your project to the right people, and how to encourage your users to become contributors. By the end of the course, you'll have built up a realistic picture of where you can take your idea, what you'll have to do to get it there, and what changes to make to get on the road.
This course is for you if...
- You run a blog or online project you believe has potential for a bigger audience, but don't know where to take it
- You have an idea for an online project but don't know how to knock it into a shareable shape
- You're actively seeking opportunities to expand your blog into a mini-empire and want lessons from someone who's done it successfully
- You think your blog should be more popular and want to know what you're doing wrong
Course description
This lively, informal evening course mixes a talk on how Shit London conquered the web with discussion of what users want and how to get their attention. You'll also learn how to expand your blog into other avenues, and engage in practical exercises in creating engaging blog content. Attendees will also get personalised feedback on their own blogs. Topics covered on the evening include:
- How Shit London became a success (and what to do when things go wrong)
- How to refine your idea for public consumption
- How to create engaging online content
- Making your blog successful and engaging audiences
- Marketing and promoting your project
- How to develop your project further
- Feedback on project ideas
- Q&A with Patrick Dalton
Tutor profile
Patrick Dalton is a London-based photographer and author, and founder of the Shit London blog. Since launching in 2010, the blog has generated three spin off books about London and two international editions covering New York and Australia. In 2013 the British Library archived the blog as part of the 100 websites: Capturing the digital universe project, which lists sites deemed essential reading for future generations.
Details
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Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
