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The Guardian - UK
The Guardian - UK
World
Jon Dennis

Searching for the zeitgeist

It's a trusty space-filler for many a magazine: what's "in" and what's "out". These lists can seem intimidating (who decides?) and arbitrary (who cares?). But in terms of popularity there's only one list that matters: the annual Google Zeitgeist, which charts popularity according to the number of searches.

The most popular query of 2004 is Britney Spears, followed by Paris Hilton and Christina Aguilera. In truth, there aren't many surprises - for example, "doctor" is the most popular health service query. Although I was intrigued by the level of interest in France, which tops the "country queries" section.

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