Online search for Mastercard have increased by 1,300 per cent, according to new research after Amazon dropped rivals Visa.
The new finding by Casinosites.org reveals that online interest in ‘Mastercard’ exploded to 16 times the average volume in one day, an unprecedented boom in interest Mastercard, according to Google search data analysis.
The data also revealed that searches for ‘cancel Visa’ skyrocketed to over 700% on the 17 th November – 9 times the average volume in one day.
The spike comes after online retail giant Amazon announced it would not longer be accepting Visa credit cards as a form of payment.
The move is due to the rising costs of working with Visa.
The decision, which is to take effect January 19 of next year, only applies to Visa credit cards, not debit cards
A spokesperson for Casinosites.org commented on the findings: “Amazon is the ultimate player in the online retail industry, and as a significant percentage of the UK rely on Amazon deliveries to meet their shopping needs, news of the company no longer accepting Visa cards will have a significant impact on Visa users.
"The sudden spike in searches for Visa alternatives such as Mastercard on the day of the announcement shows just how vital online shopping is to our lives today.
"Losing business with a digital retail giant such as Amazon could be very damaging to Visa, and hopes may well be high within the organisation that they can reinstate a working relationship with Amazon”
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