The number of searches for bucket list inspiration has increased 23 per cent year on year.
People are now searching for bucket list destinations, adrenaline bucket lists and bucket list books more than ever before.
Research for protein-based smarter snack brand Fridge Raiders found that 60% of UK adults want to be more adventurous but a third (30%) are too busy, and the same amount (29%) claim to be too lazy to achieve their goals.
65% of people claim that they’re more successful if their “bucket list moment” involves another person. So, with a companion there’s greater chance of ticking off seeing the Northern Lights (45% of UK adult’s top pick), visiting the Seven Wonders of the World (26%), flying in a hot air balloon (17%) or skydiving (12%).
To celebrate the launch of Fridge Raiders Combos, which combine nuts and cheese, the brand ran Power Pals ; a competition that offered two lucky winners the opportunity to fulfil a bucket list moment with a celebrity friend.
TV-Queen Vicky Pattison joined competition winner Jade to fulfil Vicky’s ultimate bucket list moment - skydiving. On the hottest day of the year, Vicky and Jade joined forces to jump from 15,000 feet.
