In what has become a ritual of Seahawks cornerback Richard Sherman's weekly press conferences, he playfully grabs a recorder from a local reporter and places it in front of a speaker.
But Wednesday, instead of the joking word or two he usually speaks into the mic while doing so, he said simply "this is going to be short and sweet."
And then Sherman used that platform to make his own statement on some of the social issues facing this country _ specifically, the recent spate of police shootings of African-Americans.
Sherman took no questions, instead speaking for roughly two minutes, saying that he feels more needs to be done because the message isn't getting through.
Here is all of Sherman's roughly two-minute statement: