There's going to be a sweet treat in store for Penneys shoppers this summer.
If you've ever been fortunate enough to grab a Scrumdiddly's, you know why it has always has people queuing out the door.
Well now, you'll be able to do it while having a browse in Ireland's most popular clothes shop.
Penneys has announced that it will host a Scrumdiddly’s ice cream pop-up parlour in a number of its Irish stores this summer from today until the end of September.
The first pop-up will be located in Mary Street, the Penneys flagship store.
The pop-up parlours will also arrive to Penneys Swords and Killarney later this month.
Prices will start at €2.20 for a Scrummy Scoop and customers will also be able to pick up the signature Penneys ice cream creation, known as The Penneylicious.
That consists of a fully edible wafer eco tub filled with Scrumdiddly’s famous dairy ice cream, gooey brownie chunks, cookie dough pieces topped with a brand-new White Cookies & Cream sauce developed by Scrumdiddly’s, exclusively for Penneys.
Tim Kelly, Primark’s Director of New Business Development said: "We can’t wait to bring the much-loved Scrumdiddly’s Ice-Cream offering to Penneys this summer and to be in partnership with another great Irish brand. It’s fantastic to have our own signature ice cream creation too, just for Penneys!"
Jennifer McCormack, Founder of Scrumdiddly’s said: " Scrumdiddly’s are absolutely delighted to be landing in Penneys for the summer season. We are really looking forward to bringing the Scrumdiddly’s experience to even more of the country. We can’t think of a better brand to partner up with and provide some much-needed treats to cool you down after your retail therapy."
Scrumdiddly's Mary Street will be open from Monday to Wednesday 11am-8pm, Thursday to Friday 11am-9pm, Saturday and Sunday 11am-7pm.
