A SCOTTISH snack firm has announced a collaboration with the Hollywood studios behind Wicked to bring a “little magic” exclusively to Tesco with a limited run of oat bars.
Edinburgh-based snack bar manufacturer, Stoats, has unveiled a new partnership with Universal Products & Experiences to launch brand new “spellbinding” snack bars in celebration of the upcoming theatrical release of Wicked: For Good.
The collaboration will see limited-edition snack bars launch exclusively in more than 400 Tesco stores across the country, which the Scottish brand is calling a “significant” partnership.
Established in 2005, Stoats is an independently-owned company, and has created two limited edition Wicked-inspired bar packs inspired by the iconic witches of Oz.
Customers will be able to enjoy Enchanting Apple & Blueberry, inspired by Elphaba, and Magical Berry Fusion, inspired by Glinda.
Olivia Stone, director at Stoats, welcomed the collaboration and said that snackers will be able to “unwrap a little magic” with the new bars.
She said: "We are excited to be partnering with UP&E on such a landmark cultural moment and equally thrilled that Tesco has come on board as our exclusive launch partner for this special collaboration.
“Wicked: For Good is a story about friendship, courage, and believing in yourself - values that resonate with Stoats as an independently owned brand.
“With Tesco stocking the range in stores nationwide, we’re able to bring this enchanting experience to shoppers across the country.”
Launching exclusively in Tesco, the new bars will then roll out to selected retailers in the lead-up to the film’s premiere on November 21.
Stone added: “These limited-edition packs let fans of the film add a touch of wonder to their snacking, whether at school, at work, or on the go.”
