Scottish-based online florist Flowercard has appointed Facebook's former EMEA marketing director Deborah Hale as its new head of brand.
With 30 years’ experience in developing marketing campaigns, Hale also played a key role in the London 2012 Olympics, as producer of the Olympic and Paralympic Torch Relays - for which she was awarded an MBE.
Prior to that she was head of international marketing for London Unlimited.
Her appointment is the first major new signing since Flowercard was bought by Stephen Gorman last year, who recently moved the company’s headquarters from Guernsey to Scotland.
He has also invested in brand and product development, technology and new team members with the aim of rapid expansion in the market.
Hale said: “Flowercard has a strong heritage, but also the growth potential to become an international brand with real purpose, which is exactly what I aim to help it achieve.
"The key to making that work is to listen carefully to our customers, focus on the quality and delivery of our product and work collaboratively with our team.
“I’m excited about the opportunity that lies ahead for the company and look forward to working closely with the team to accelerate its already rapid expansion."
Gorman added: “When Deborah told me that she’d recently completed a floral art course, and I was in the process of purchasing Flowercard, the perfect opportunity arose for us to work together as I saw her as the perfect figurehead to help develop the Flowercard brand, not only in the UK, but also internationally.”
