AN independent Scottish distiller has secured its first major nationwide deal with the supermarket giant Waitrose.
Eden Mill’s new-look Golf Gin will now be available on the shelves of 202 Waitrose stores across the UK.
The gin, which is launching with a refreshed bottle design, claims to be the world’s first spirit to be distilled with botanicals foraged from the famous Old Course in St Andrews.
Across the course’s 95 acres, gorse and heather line the fairways and bunkers, and fragrant lavender grows in the clubhouse’s rooftop garden.
Collaborating with the St Andrews Links Trust, Eden Mill has used these native botanicals to distill its Golf Gin and it will be available exclusively in Waitrose, on Eden Mill’s website, and in their retail stores.
Chief executive officer Rennie Donaldson said the exclusive deal with the supermarket chain is the “perfect launchpad” for the gin.
He said: “St Andrews is the beating heart of our brand and it’s the historical home of golf, so we’ve always wanted to authentically tie our Golf Gin product to the town.
“Foraging botanicals from the world-famous Old Course has allowed us to do just that.
“A UK-wide listing at Waitrose is the perfect launchpad for the gin. Golf participation has been increasing consistently since 2020 and shows no signs of letting up, so we’re delighted to have developed the perfect pour to toast to this growing segment.”
Waitrose spirits buyer John Vine said he is sure the gun will “pique the curiosity” of Waitrose shoppers.
He said: “We have an avid audience of gin enthusiasts who shop with us and take the time to discover new brands with interesting stories.
“Eden Mill’s Golf Gin fits this bill to a tee – crafted with botanicals foraged from the Old Course St Andrews and distilled in their brand-new, sustainable distillery, we are sure this will pique the curiosity of our shoppers.”
Situated eight minutes’ drive from the Old Course, Eden Mill’s new distillery can be seen across the Eden Estuary from the sixth hole.
