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Daily Record
Daily Record
National
Craig Robertson

Scots Instagram 'influencer' unmasked as cold calling queen has company declared insolvent

A company behind a series of bogus sales firms has declared itself insolvent – after being fined £150,000 for making nuisance calls.

Dial a Deal Scotland Ltd – run by social media “influencer” Yvonne McCuaig – is unable to pay its debt and has appointed a liquidator.

The Glasgow-based firm was exposed by the Sunday Mail in September for making more than half a million unwanted calls.

They’d call up people who had asked not to be contacted before trying to sell non-existent government grants using false trading names.

A probe found Dial a Deal also used spoof numbers so calls couldn’t be returned but were caught out after a record number of complaints were made to watchdog the Information Commissioner’s Office (ICO).

That led to a massive £150,000 fine for a breach in the law surrounding marketing calls.

McCuaig, 43, from Helensburgh, portrays a life of luxury on Instagram to 87,000 followers and has previously claimed to make an “amazing income” from social media.

She is a director of the company alongside IT expert business partner Calum Kirkpatrick, 27, who is from Baillieston, ­Glasgow. Their move into liquidation is being seen as an attempt to avoid paying by the firm.

A source said: “It’s no coincidence the company is insolvent just after it’s given a £150,000 fine.”

A spokeswoman for the ICO said: “Where directors seek to avoid payment via insolvency, we actively exercise our full rights
as a creditor, including nominating Insolvency Practitioners whose investigations can result in personal claims against directors”.

Dial a Deal Scotland have appealed the fine.

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