A top Scottish gin distillery has released what it believes are the 'World's coolest labels' as well as a new augmented reality app that brings their bottles to life.
The Perthshire Distillery has become the first drinks company in the UK to create a full augmented reality experience within each of their six core range bottles.
The new labels have been designed to create an exciting, immersive gin experience for customers.
By scanning the label via the dedicated McQueen Gin app, each bottle showcases the hidden inner secrets of McQueen Gin with a unique full-length animation - with info on the local area and the exciting ingredients and flavours you'll find in each bottle.
The app is now available on the Apple and Android stores, and as well as the augmented reality function, it also offers exclusive McQueen rewards and cocktail recipes to try.
Dale McQueen, MD of McQueen Gin, explained the new technology has taken a total of six months to develop following an £20,000 investment by the Callander-based firm, he said: “At its core, one of the fascinating sociable aspects of society can be found when we share a drink with our friends, either in the pub or in our homes.
“With that option being limited in the current climate, we have enhanced this experience by creating an engaging AR experience on our six core range bottles that people will enjoy sharing across social media.
"We wanted to make not just an enjoyable tasting gin but an experience which would bond people together and give them something other than great taste to talk about.
“Not only are we the first Scottish Gin company to integrate augmented reality, we believe that we are the first gin company in the whole of the UK to fully integrate augmented reality into our label design with our own dedicated app, showcasing how McQueen continues to lead the industry in innovation.”
