Stirling-based Boë Gin has been named by an industry body as the UK's fastest-growing gin brand after it secured shelf space in another 4000 outlets this year.
Listings with drinks wholesaler Marston’s, 180-strong English bar chain Hall & Woodhouse and Whitbread's Bar + Block Steakhouse chain helped the distiller more than double in volume and value, according to CGA.
Andrew Richardson, director of Boe Gin, said: “In the fast moving, competitive gin market , it’s getting even tougher for brands to have an impact, and make it onto shelves and into glasses. Therefore as we reach the end of the year we are delighted with how Boë has gone from strength to strength, standing out from the crowd and establishing itself as a leading independent gin brand across the entire UK.
“Boë’s success is based on having gins which are distinctive, taste amazing, sell well, and are supported by heavyweight marketing investment. Cheers to a successful year for Boë, and thanks to our customers for making it all possible.”
Boe, which signed up singer Paloma Faith to star in an advertising campaign this year, also secured a listing across Asda’s Scottish stores this year. It specialises in flavoured varieties such as Boë Passion and Boë Violet as well as its classic Boë Scottish Gin, and a liqueur range including Peach & Hibiscus, Scottish Bramble and Spiced Orange.
