Scotland's first dedicated Rolex store will open for business today in Glasgow.
The luxury watch brand will welcome customers to its new store for the first time, marking confidence in the city's retail trade.
The shop at 221 Buchanan Street and is arranged over two floors.
The move follows Rolex's long-standing relationship with Watches of Switzerland, run by Brian Duffy, a native of the city, insider.co.uk reports.
He said: "This store opening is an extremely positive move for our group and testament to our relationship with Rolex which dates back to 1919 when we were the first appointed Rolex retailer in the UK, so it is fitting that we're opening the only dedicated boutique in Scotland.
"Following the Covid-19 outbreak, lock down period and phased return to retailing, all Watches of Switzerland, Mappin & Webb and Goldsmiths stores in England reopened on June 15 with our Scottish, Wales, Northern Ireland and UK airports opening this month.
"This new Rolex store is set to be a superb addition to Glasgow's retail scene and positive step forward in the current climate showing confidence in the market.
"Rolex enthusiasts will now benefit from accessing the largest collection of Rolex timepieces in the City with the same shared world class service associated with the brand and our Group.
He continued: "This period of lockdown presented challenges as you would expect but it also opened up opportunities and reinforced the strength of the brand.
"As we navigate the phased return to store retailing, we will be operating on a by-appointment-only basis in this new Rolex boutique to help manage in-store footfall and ensure the safety and comfort of colleagues and customers.
"Online consultations via clients' preferred video conferencing platform and deliveries are also being offered until we can fully open our stores again."
Marcus Robertson, store manager added: "Our partnership with Rolex continues to grow from strength to strength and we're thrilled to be able to showcase the Rolex experience in Scotland. We look forward to welcoming our loyal and new customers into the boutique."
