A new study looking at the top trending travel destinations on TikTok has named Scotland as one of the most-watched countries.
The research, which looked at the most-watched countries, cities and tourist attractions, found that, with 49.9 billion views of ‘#travel’ on TikTok alone, the video-sharing app is fast becoming the go-to place to research and plan an epic trip – from staycations to far-flung adventures.
And it seems Scotland's global appeal extends to the virtual world, with the study commissioned by global fashion brand Superdry , which analysed the view numbers of thousands of travel-related hashtags on the app to rank the most-watched places and landmarks around the world, showing it has almost 58 million views.
This meant Scotland placed in the top 10 of countries worldwide finishing 9th place overall.
With over 461 million views, Japan was revealed to be the most-watched travel destination on TikTok and many videos include tips on etiquette for Western travellers and advice on when to travel to enjoy the country’s famous cherry blossom season.
Travel videos on Russia are the second most popular on the app, with travellers uploading content on the most beautiful places to visit and the country’s extremely cold winters.
Mexico is the third most-watched country on travel TikTok (215.3 million views) and, perhaps unsurprisingly, breath-taking beach videos dominate the hashtags providing advice and inspiration for those filled with wanderlust.
Videos about Asian countries are the most popular for would-be travellers, with nine Asian countries featuring in the top 25 – including China (5th), Vietnam (6th) and Thailand (8th). In South America, it’s Colombia travel videos that are drawing the most views (55.8 million) and the only African country to appear on the top 25 list is South Africa (40 million views).
The 10 Most Watched Countries on Travel TikTok
- Japan, Asia – 461.2 million views
- Russia, Europe – 246.6 million views
- Mexico, North America – 215.3 million views
- United States of America, North America – 146.3 million views
- China, Asia – 110.1 million views
- Vietnam, Asia – 107 million views
- Italy, Europe – 105.6 million views
- Thailand, Asia – 95.1 million views
- Scotland, Europe – 57.7 million views
- Colombia, South America – 55.8 million views
Should you be looking to find more Scottish travel content on the popular social media app, then there are plenty great accounts to follow.
Here are just some of our favourites:
The Hebridean Baker (@HebrideanBaker)
As well his Gaelic lessons, this self proclaimed 'beardy baking viking from the Outer Hebrides' creates some of the most wholesome Scottish content on TikTok, with tips on baking (hence the name), recipe videos, clips of his trips around his island home on South Uist and of course adventures with his pet Westie Seoras.
Distinct Scotland (@Distinct.Scotland)
Helping to highlight the best of Scotland's scenery, @Distinct.Scotland is another adventurous account that features videos of sweeping vistas, dramatic scenery and plenty of wildlife, that will have you wistfully planning up trips around the country for when lockdown ends.
Two Scots Adventures (@TwoScotsadventures)
Combining travel with beautiful videos, @TwoScotsadventures takes people on a whirlwind tour of Scotland showing off some of its most beautiful scenes and locations, as well as discovering hidden gems aplenty.
The Wee White Dug (@theweewhitedug)
The star of a Scottish travel blog with thousands of followers on TikTok, Casper the wee white Westie ( @theweewhitedug) takes it all in his stride. Edinburgh-based owner Samantha Grant loves showing off their adventures and you won't believe some of the places go.
Scotland from Above (@Scotland_from_above)
Though they profess to be an amateur drone operator on their profile, there is nothing amateur about their unique content. Showing off some of Scotland's best known landmarks in incredible ways, they are well worth a follow.
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