A SCOTCH whisky giant has announced the acquisition of one of its peers.
William Grant & Sons, who produce Glenfiddich as well as the best-selling blended whisky which bears the family name, said on Tuesday that they had added The Famous Grouse blended whisky to their portfolio.
William Grant & Sons also purchased the Naked Malt brand from The 1887 Company.
It comes after the UK Competition and Markets Authority cleared the sale in March.
Announcing the acquisition, William Grant & Sons said it demonstrates “the company’s commitment to the global Scotch whisky category and confidence in the future of the wider spirits industry”.
William Grant & Sons also produce The Balvenie single malt whisky, Monkey Shoulder blended whisky, Sailor Jerry spiced rum, and Hendrick’s Gin.
The firm said that The Famous Grouse is Scotland’s best-selling whisky and one of the top-selling Scotch whisky brands worldwide, while Naked Malt has “garnered a loyal following among whisky enthusiasts and has significant growth potential within the blended malt segment”.
Soren Hagh, the chief executive officer of William Grant & Sons, said: “I am delighted to complete this acquisition and welcome The Famous Grouse into our portfolio.
“Over the coming years, we will build on this strong foundation and work to evolve the brand into a true global icon.
“We also see a lot of potential in Naked Malt, which will be a great addition to our portfolio.
“Together, these brands perfectly complement our vision for growth, and we look forward to investing in their future and sharing their stories with whisky lovers around the world.”
