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Insider UK
Insider UK
Lifestyle
Peter A Walker

Scotch Whisky Association seeks new CEO

Karen Betts, chief executive of the Scotch Whisky Association (SWA) since May 2017, is leaving her role to become chief executive of the Food and Drink Federation later this year.

SWA chair Scott McCroskie said: “After more than four years in post, Karen will leave the association with our heartfelt gratitude.

“She has steered the industry successfully through a turbulent period, critically while punitive tariffs were imposed on Scotch Whisky by the US, through the UK’s departure from the EU, and during the Covid-19 pandemic.

“Karen and her team have also positioned the industry to take advantage of the opportunities that lie ahead,” he continued, adding: “Her focus on increasing diversity in our workforce, achieving our net-zero emissions target and growing trade in key global markets will help to secure the industry’s success in years to come.”

The SWA has now begun the process of appointing a new chief executive.

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