Performance nutrition company Science in Sport has signed a new partnership agreement with 2021 NBA champions, the Milwaukee Bucks.
The listed company, which has major manufacturing facilities in Lancashire, has said the deal is the first it has signed with an NBA team.
Under the terms of the partnership, Science in Sport will support the Bucks' science team through its Performance Solutions model.
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This will include the integration of Science in Sport nutritionists within the team and the creation of "player-specific nutrition solutions", including vitamins and supplements that address players' individual needs and enable them to maximise their performance.
The company will be the 'Official Vitamins and Supplements Partner' to the Bucks, and Science in Sport assets will be carried across all Milwaukee Bucks' digital platforms, as well as in-arena signage at the team's home stadium, the Fiserv Forum.
Matt Pazaras, chief business development and strategy officer of Milwaukee Bucks, said: "We're thrilled to be the first NBA team to partner with Science in Sport and to bring their innovative nutrition products and research to our sports science team.
"In searching for a vitamins and supplements partner it became clear that SiS would be a perfect fit. We look forward to tipping off our partnership with them this week as the 2021-22 season gets underway."
SiS, which was founded in 1992, has a core range comprising gels, powders and bars focused on energy, hydration and recovery.
The company is an official sports nutrition supplier to over 250 professional teams, organisations and national teams around the world, including INEOS Grenadiers Cycling Team, England Lionesses, Legion of Los Angeles and USA Triathlon.
It also supplies more than 150 professional football clubs in the UK, Europe and the USA and is performance research partner to the English Football Association.
Stephen Moon, CEO of Science in Sport, added: "We are delighted to be partnering with NBA champions, the Milwaukee Bucks.
"This is our first agreement with an NBA team, and we believe that our Performance Solutions model, where our nutrition experts are embedded within the Bucks science team, will help to power further outstanding sports performance.
"A major focus will be personalising nutrition advice and solutions to each Bucks player.
"The agreement is an honour and a huge vote of confidence in our science-led approach and the high standards we have set globally in product innovation and product quality."
