John McCain's new ad "Safe" plays to his image as the tougher candidate on national security, which is the only aspect of the race where he has an acknowledged advantage over Obama.
The colours are grim and dark, and the ad features long shots of McCain's weathered visage and the usual image of Vietnam-era McCain in a POW hospital bed.
JOHN MCCAIN: Only a fool or a fraud talks tough or romantically about war. When I was five years old, my father left for war. My grandfather came home from war and died the next day. I was shot down over Vietnam and spent five years as a POW. Some of the friends I served with never came home. I hate war. And I know how terrible its costs are. I'm running for President to keep the country I love safe. I'm John McCain and I approve this message.
