Luxury appliances manufacturer ASKO is opening its first UK showroom – in Stoke-on-Trent.
The Swedish company is preparing to launch the site in Whittle Road, Meir Park, this spring, following a six-figure investment.
The 3,000 sq ft showroom will be home to more than 50 products from ASKO's UK portfolio which was launched last year to consumers nationwide.
Open to retailers and trade representatives, it will be a place for buyers to come and see the products first-hand and speak to the ASKO sales teams.
Stuart Wilson, ASKO's national account manager, said: "It's incredibly exciting to be opening our first UK showroom in Stoke-on-Trent. We launched to the UK last year and customer feedback has already been incredibly positive.
"ASKO promises sleek, minimalist design paired with ultimate functionality, making our products some of the most premium on the market. We pride ourselves on the quality and longevity of our machines and can't wait to show off our range at the new showroom."
Click here to sign up to the daily BusinessLive email
Founded in 1950, ASKO is a global brand that designs and manufactures premium kitchen, laundry and professional appliances that 'wash cleaner, use less water and energy and last longer.'
ASKO's appliances are exported and distributed by sales companies in the Nordics, USA, Australia and 50 other markets worldwide.
